Cooperative advertising (co-op advertising) is an arrangement between a manufacturer and a retailer to reimburse the retailer in full or in part for local placement of manufacturer brand/product advertising. With funding based on purchase levels, this advertising focuses on the manufacturer’s brand-name product for sale in the local marketplace and includes the retailer’s local information.
Your Hudson Valley Media Group marketing consultant can help bring customers through your door with national brand advertising that could be partially or completely reimbursed by the manufacturer. To get started, look around your business for name brand items and use this Co-op Intake Form to record products that could qualify, then contact your representative to take it from there.
To learn more, visit Getting Started.