Audience Overview

Times Herald-Record Delivers 5 in 10 Market Adults
Over the Course of a Week

Daily Times Herald-Record Readership

Total Market Adults	Read Past Week	Read Yesterday
399,900	203,800	140,700
100%	51%	35%

Sunday Times Herald-Record Readership

Total Market Adults	Read Past Month	Read Last Week
399,900	158,300	122,600
100%	40%	31%

The Daily Times Herald-Record Delivers an Upscale Audience

Times Herald-Record Daily Reader Profile

Gender
• 47% Men
• 53% Women

Age
• 16% are 18-34
• 40% are 35-54
• 44% are 55 or Older

Education
• 42% College Graduate Or Higher
• 32% Some College
• 26% High School Graduate or Less

Household Income
• 47% $75,000 or more
• 30% $30,000 – $74,999
• 23% Less than $30,000
Median Household Income $71,000

Home Ownership
• 82% Own Home
• 18% Rent/Other

The Sunday Times Herald-Record Delivers an Upscale Audience

Times Herald-Record Sunday Reader Profile

Gender
• 45% Men
• 55% Women

Age
• 16% are 18-34
• 37% are 35-54
• 47% are 55 or Older

Education
• 41% College Graduate Or Higher
• 28% Some College
• 30% High School Graduate or Less

Household Income
• 42% $75,000 or more
• 42% $30,000 – $74,999
• 24% Less than $30,000
Median Household Income $65,600

Home Ownership
• 83% Own Home
• 14% Rent/Other

Source: 2012 Hudson Valley Media Group market study; Clark, Martire & Bartolomeo, Inc.; Reader Profile Base: Daily: 140,700 adults 18+, Sunday: 122,600 adults 18+

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